Millennial Consumer Preferences in Social Commerce Web Design
نویسندگان
چکیده
منابع مشابه
Understanding Consumer Trust in Social Commerce Websites
The social commerce represents a new form of electronic commerce mediated by social networking sites. It provides companies with competitive tools for online promotion, and it also assists consumers to make better-informed purchasing decisions based on the sharing of experiences from other consumers. Trust is important in social commerce environment as it serves as a foundation for consumers to...
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ژورنال
عنوان ژورنال: Review of Business Management
سال: 2020
ISSN: 1806-4892,1983-0807
DOI: 10.7819/rbgn.v22i1.4038